{"id":269,"date":"2022-03-25T09:32:42","date_gmt":"2022-03-25T09:32:42","guid":{"rendered":"https:\/\/www.normanbalberan.com\/blog\/?p=269"},"modified":"2022-03-07T15:46:13","modified_gmt":"2022-03-07T15:46:13","slug":"designing-your-website-to-be-search-engine-friendly","status":"publish","type":"post","link":"https:\/\/www.normanbalberan.com\/blog\/designing-your-website-to-be-search-engine-friendly\/","title":{"rendered":"Designing Your Website to Be Search Engine Friendly"},"content":{"rendered":"<figure id=\"attachment_270\" aria-describedby=\"caption-attachment-270\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-270\" src=\"https:\/\/www.normanbalberan.com\/blog\/wp-content\/uploads\/2016\/11\/seo.jpg\" alt=\"seo\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.normanbalberan.com\/blog\/wp-content\/uploads\/2016\/11\/seo.jpg 1200w, https:\/\/www.normanbalberan.com\/blog\/wp-content\/uploads\/2016\/11\/seo-300x225.jpg 300w, https:\/\/www.normanbalberan.com\/blog\/wp-content\/uploads\/2016\/11\/seo-768x576.jpg 768w, https:\/\/www.normanbalberan.com\/blog\/wp-content\/uploads\/2016\/11\/seo-1024x768.jpg 1024w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-270\" class=\"wp-caption-text\"><center><a href=\"https:\/\/www.youtube.com\/watch?v=Ddofsem2TRM\" target=\"_blank\"><span style=\"font-size: small;\">Boston WP \/ YouTube<\/span><\/a> \/ <a href=\"https:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\"><span style=\"font-size: small;\">CC BY 3.0<\/span><\/a><\/center><\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.normanbalberan.com\/blog\/designing-your-website-to-be-search-engine-friendly\/#Make_your_Website_Search_Engine_Friendly\" >Make your Website Search Engine Friendly<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.normanbalberan.com\/blog\/designing-your-website-to-be-search-engine-friendly\/#Understanding_organic_listings_and_search_engines\" >Understanding organic listings and search engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.normanbalberan.com\/blog\/designing-your-website-to-be-search-engine-friendly\/#Methodology_for_maximizing_page_rankings\" >Methodology for maximizing page rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.normanbalberan.com\/blog\/designing-your-website-to-be-search-engine-friendly\/#Final_thoughts_and_considerations\" >Final thoughts and considerations<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h5 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Make_your_Website_Search_Engine_Friendly\"><\/span>Make your Website Search Engine Friendly<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p style=\"text-align: justify;\"><strong>Internet users most commonly utilize search engines<\/strong> when they are looking for specific products, services or general information that pertains to a particular area of interest.<\/p>\n<p style=\"text-align: justify;\">Because search engines are your most significant source of internet traffic, it is <strong>vital to understand the inner workings of the major search engines<\/strong>. <em><strong>Understanding how to design your website will significantly increase the indexing of your website by the major search engines.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">When most people search the internet, myself included, seldom go past the first page of the search results. Having said that, it\u2019s <strong>vital to understand the various elements that make up the search engine\u2019s algorithms<\/strong> (formulas) that exist outside of your website and your ability to influence your page rankings positively.<\/p>\n<p style=\"text-align: justify;\">Ideally, you want to be noticed, which translates to the top half of the first page of the search results. Your primary goal is to <strong>maximize the points allotted for your topic<\/strong>. Before you submit your content to the search engines, you have to <strong>ensure your website is search engine friendly.<\/strong><\/p>\n<h6 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Understanding_organic_listings_and_search_engines\"><\/span>Understanding organic listings and search engines<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p style=\"text-align: justify;\">According to an author, Susan Sweeney, \u201corganic listings are free listings of a site in the search results ranked by the search engine\u2019s ranking formula or algorithm.\u201d <strong>Organic listings are the search results found below and to the left of the sponsored listings.<\/strong> For obvious reasons, sponsored listings are always displayed first.<\/p>\n<p style=\"text-align: justify;\"><strong>Search engines use automated programs (bots) to actively search the web for content to be indexed using specific parameters.<\/strong> These bots regularly search the Internet for web pages that meet the guidelines, then follow the links and assign a ranking based on the page contents.<\/p>\n<p style=\"text-align: justify;\"><strong>Each search engine has its particular set of directives and page content criteria.<\/strong> Additionally, each search engine has its own algorithm and designates each page accordingly. It is imperative to learn as much as you possibly can about each search engines\u2019 ranking criteria and weighting system.<\/p>\n<h6 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Methodology_for_maximizing_page_rankings\"><\/span>Methodology for maximizing page rankings<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p style=\"text-align: justify;\"><strong>Decide which search engines are the most vital to your website\u2019s success<\/strong>, then learn everything possible about their algorithms, weighting and ranking criteria. Afterward, concentrate on the following steps to maximize your site\u2019s exposure and, ultimately, success:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Keyword phrases.<\/strong> Focus on keywords that your target audience will likely search for when using the internet search engines. Assign those keyword or keyword phrases to specific pages on your website. Probably the biggest key to success is understanding your targeted audience and gearing your pages specifically to correlate with the intended audience\u2019s needs and search criteria.<\/li>\n<li><strong>Following the ranking criteria for your target search engine(s) and populate your site\u2019s pages with the appropriate keywords.<\/strong> Allocating your keywords and keyword phrases to your website\u2019s specific pages related to the audience\u2019s search is paramount to your success.<\/li>\n<li><strong>Have a link strategy.<\/strong> The text within a hyperlink is crucial for search engine optimization. Nearly all search engines have designated a point value for keywords, and keyword phrases in the text pointed towards your site. If the website(s) pointing to your site have the same string of keywords or phrases as yours, your site and it\u2019s relevancy receives a huge shot in the arm! Encourage similar websites to link to yours to increase your exposure. Extend the courtesy in return.<\/li>\n<\/ol>\n<h6 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Final_thoughts_and_considerations\"><\/span>Final thoughts and considerations<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p style=\"text-align: justify;\">Things have changed as it relates to search engines, SEO practices, and page rankings. As search engines strive to provide the absolute best product available for their customers, sponsors and \u201csearchers\u201d alike, their methods of ranking websites and content have changed to reflect the highest possible level of accuracy and legitimacy. Previous \u201ctricks\u201d that worked in the past no longer have any value. <strong>The search engines have changed with the times and for the better.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>If users lose their trust in a particular search engine, say Google, then not only will traffic disappear, so will the advertising dollars. The advertising\/sponsor cash flow is the ultimate driving force behind search engines, content rankings, website traffic, and cash flow subsequently.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make your Website Search Engine Friendly Internet users most commonly utilize search engines when they are looking for specific products, services or general information that pertains to a particular area of interest. Because search engines are your most significant source of internet traffic, it is vital to understand the inner workings of the major search &#8230; <a title=\"Designing Your Website to Be Search Engine Friendly\" class=\"read-more\" href=\"https:\/\/www.normanbalberan.com\/blog\/designing-your-website-to-be-search-engine-friendly\/\" aria-label=\"Read more about Designing Your Website to Be Search Engine Friendly\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[189,190,188,187,71],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","category-web-development","tag-keywords","tag-search-engine-friendly","tag-search-engine-optimization","tag-seo","tag-web-design"],"_links":{"self":[{"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/posts\/269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":0,"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.normanbalberan.com\/blog\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}