Category: Paid Search and PPC

Google Ads for Video: Unlocking the Power of Targeted Advertising

January 13, 2023 by Norman Anthony Balberan

Google Ads launched in 2000 and has since grown into an incredibly popular pay-per-click (PPC) marketing strategy as part of paid search advertising. Word of mouth has seen its popularity skyrocket to the extent that four times more people are now likely to click on a paid ad on Google than any other search engine. … Read more

Content Promotion: Finding the Right Mix of Organic and Paid Strategies

January 11, 2023January 11, 2023 by Norman Anthony Balberan

Working towards successful content promotion can be tricky, where countless hours of effort tend to go unnoticed. Yet, with the right approach, you can reach peak content promotion success in no time. One key challenge to succeeding lies in combining organic results with paid advertising and knowing when to use each effectively. Fortunately, there are … Read more