2023 Content Marketing: 4 Trends to Watch

Reading Time - 11 minutes
content marketing trend

In 2023, content marketing is evolving to be much more than it was in 2022. With the introduction of Artificial Intelligence to help increase productivity and reduce writer’s block’s impact, marketers can now experiment with formats ranging from long-form to famously short-form TikTok content.

This opens up an entirely new world for writers and marketers; as a marketer, you can leverage AI specifically tailored to your marketing campaign that provides fresh insight into what works best in different verticals and platforms.

Marketing professionals no longer have to rely on manual experimentation when they can trust AI-driven solutions to power the next content marketing trend generation.

1. The Growing Role of AI In Content Creation

Artificial Intelligence (AI) has become a vital tool in the content creator’s arsenal. AI-powered technologies like UberSuggest and ChatGPT are making it easier than ever to come up with unique, personalized content that meets consumer demands. But what role will AI play in content creation in 2023?

The Rise of AI Solutions

In 2023, AI solutions are expected to rise thanks to increased investment in software and machine learning. With more resources and development time dedicated to these technologies, marketers will have access to unprecedented levels of personalization when creating content.

This could include everything from generating customer profiles based on past interactions to predicting what content a customer is interested in viewing. 

However, despite the expected improvements over the next few years, technology expert Marcos Santos believes it’s rare for an AI system to write an entire blog post from start to finish without human intervention. That said, this doesn’t mean marketers should discount AI tools’ value for their copywriting needs.

On the contrary, Santos suggests that marketers should view these systems as another tool in their arsenal—not as a replacement for manual writing and editing processes. 

AI Copywriters

ai copywriter

One way marketers can benefit from AI is by using “AI copywriters”—software programs designed specifically to generate copywriting ideas based on user input or existing data sets. These programs use natural language processing (NLP) algorithms to generate personalized copy for each customer or market segment.

By leveraging NLP techniques and machine learning models, these systems can generate high-quality copy faster than ever, saving marketers considerable time and money while still delivering exceptional results.

2. Immersive Video Content for Maximum Impact 

In today’s digital landscape, video is marketers’ most valuable content type. Social media platforms prioritize video content and algorithms, so savvy brands are exploring new and creative ways with their video marketing.

In 2023, we predict that brands will experiment more with vertical, full-screen immersive videos that are mobile-first.

The Value of Live Video

Live streaming is one of the most effective ways to reach your audience in a meaningful way. It allows you to connect with your viewers in real-time and can be used in various capacities such as Q&As, product demos, or live events coverage.

Related:  Website Strategies to Nurture Your Ideal Customers

Live streaming also allows you to build relationships with your audience and add a personal touch that static videos cannot provide. 

Vertical Videos

Brands are increasingly experimenting with vertical videos because they are designed specifically for mobile devices, making them particularly effective on social media platforms. Vertical videos can help boost engagement and reach by making it easier for users to consume content without rotating their phones or tablets.

They also offer more space on the screen compared to horizontal videos, which gives you more room for text overlays or graphics and makes them stand out from other types of content on social media feeds.  

Organic vs. Paid Content

Savvy brands test their creativity organically before investing in paid campaigns to maximize return on investment (ROI). This allows them to hone their message by seeing how users respond naturally before pouring money into promotion.

This also helps content marketers better target audiences by using insights from organic engagement, such as demographics, interests, and behaviors, when creating paid campaigns that align with their marketing strategy.

How To Create Engaging Videos For Mobile Platforms?

Visual content, especially videos, has become an essential part of the online experience. They are a great way to engage and educate audiences while adding a fun and creative element to your content.

When creating videos for mobile platforms, it is essential to keep them punchy, between 15 and 30 seconds long, and include a surprise twist at the end to keep people watching.

Create Punchy Videos

With most people using their phones as their primary device, it is crucial to keep mobile videos short—between 15 and 30 seconds. The aim should be to make the video concise and convey your message effectively.

Utilize Snappy Visuals or Text Overlays: When making a mobile video, visuals can help you get your point across very quickly. Try using bold colors or eye-catching animations to grab the attention of viewers right away.

snappy visuals

If a visual doesn’t fit the story you’re trying to tell, add text overlays instead. This can be effective because it allows viewers to quickly consume information without watching the entire video. 

Keep Your Videos Humorous or Lighthearted: Another tip for keeping videos concise is to try making them humorous or lighthearted to capture the viewer’s attention easily.

People are more likely to watch funny and entertaining content all the way through instead of clicking away within the first few seconds like they would with a more serious video. Additionally, if you have longer-form content, consider breaking it into several shorter parts to keep each piece concise and focused on one specific topic or idea.

Include A Surprise Twist

Consider including a surprise twist at the end of your video to keep people watching. This could be as simple as a reveal or transformation that adds excitement and keeps viewers engaged until the very last. Make sure you create suspenseful moments throughout the video so that the surprise twist is more impactful when it finally arrives! 

Creating Suspenseful Moments Throughout Your Video: To ensure that your surprise twist at the end of the video is impactful, you must create suspenseful moments. Suspenseful moments can come in many forms; you could use music, lighting, dialogue, or even visuals to create an atmosphere of anticipation.

Related:  Top 6 Social Media and Influencer Trends in 2023

It is important to note that these suspenseful moments should not give away what the surprise twist will be so that when it finally arrives, it has the maximum impact on viewers. 

Including a Surprise Twist at The End: Once you have established suspenseful moments throughout your video, it is time to include a surprise twist. This could be something as simple as a reveal or transformation, adding excitement and keeping viewers engaged until the end.

Depending on what kind of content you are creating, there are many ways in which you can include a surprise twist in your videos. For example, if you are developing educational content, adding an unexpected fact at the end could help keep viewers interested until the end.

Alternatively, if you are creating entertainment content, then adding a shocking plot development could work wonders in terms of engagement!

Experiment With Sounds & Music

Videos are an effective way to communicate information and make an impact on a wide range of viewers. Adding sounds and music to a video can make the content more engaging and enjoyable for viewers, making your message more likely to be heard.

The Use of Different Sounds and Music Genres: The type of sounds and music used in a video should be determined by the content. For example, horror films often rely on eerie sounds that create suspense; upbeat, cheerful music is often used for family-oriented content, while relaxing melodies may be used for yoga or meditation videos.

Using Royalty-Free Soundtracks: If composing original soundtracks is not desired, royalty-free soundtracks can be found online from audio libraries like YouTube Audio Library or Free Music Archive.

These free resources allow users to download high-quality audio files without worrying about copyright infringement or licensing fees. Some platforms, such as Envato Elements, offer subscription plans that provide access to thousands of tracks.

Staying On Trend with Sounds & Music: When creating video content, one should pay attention to trending sounds and music genres so as not to miss out on potential opportunities for virality on social media platforms.

Utilizing popular tunes creates a familiarity between your target audience and your video, leading to higher engagement rates and increasing viewership numbers. Furthermore, trending songs is also a great way to leverage existing fanbases associated with those songs’ respective artists to grow your following base organically.

3. Long-Form Content

long form content

In 2021, getting caught up in the world of short-term content was easy. Snappy videos, short social media posts, and quick articles can drive engagement—but marketers ignore longer-form content at their peril.

Not only is long-form content great for SEO and building backlinks, but it’s also becoming increasingly popular among young people. Audio content like podcasts is rising, with U.S. podcast revenue projected to hit nearly $1.5 billion this year alone.

Increased Visibility through SEO

Longer pieces of content have the potential to improve your website’s search engine rankings because they contain more keywords and phrases that Google and other search engines can index.

As a result, longer pieces of content are often more likely to show up on the first page of search engine results pages (SERPs) than shorter pieces of content. This increased visibility can lead to more website visitors and higher conversions—two things every marketer wants! 

Related:  Crafting a Killer Digital Marketing Cover Letter: Tips and Tricks

Building Backlinks

In addition to improving SEO, longer content can also help you build backlinks—links from other websites that direct visitors to your website or blog post. Quality backlinks are important because they demonstrate that your website is credible and has valuable information worth linking to—which helps boost your rankings even further!

For example, if you write an in-depth article about a specific topic related to your industry, other websites may link back to it as a resource for their readers—which will give you a nice boost in terms of both traffic and credibility. 

Engaging Your Audience

Finally, long-form content is excellent for engaging your audience because it allows you to go into greater depth on topics related to your business or industry than you could with shorter pieces of content like blog posts or social media posts.

For example, if you’re a business coach helping entrepreneurs grow their businesses, you could create an in-depth guide about the various strategies available for achieving success as an entrepreneur. This type of longer piece would be much more engaging than a simple blog post about the same topic!

4. The Growing Impact of the Creator Economy

As the world of digital marketing continues to evolve, so too has the creator economy. In today’s highly competitive landscape, brands are increasingly looking to creators or influencers to help them fill content gaps and tie into the latest trends. But why is this? What makes creators such valuable assets for brands?

Why Do Brands Need Creators?

In reality, brands often lack the internal resources and knowledge needed to stay ahead of the competition. On the other hand, creators have access to vast networks, have an in-depth understanding of their chosen platforms, know precisely what resonates with their followers, and can act quickly when opportunities arise.

This means they can create content that best drives brand awareness – something many brands struggle with. 

Social Media Networks Making it Easier

Recent developments in social media networks mean it is now easier than ever for brands to find quality and relevant creators. Instagram recently launched its Creator Portfolio feature, which allows creators to highlight their unique stories and position themselves for partnerships on their profiles.

Similarly, TikTok has introduced it’s For You page – a customized feed showcasing some of the most popular videos across all genres in real time – making it easier for users and brands to discover new talent quickly and easily.


Content has quickly become one of the most valuable resources for businesses. If a company wants to create content that resonates with its audience, it must first understand them and what motivates their behavior.

The trends for 2023 have been announced to help a business marketing team with their content marketing strategy efforts; however, these trends won’t be of any use if companies don’t take risks and have the courage when creating content.

Experimentation, individualism, and bravery will ensure a content strategy aligns with the audience’s tone in 2023. Without this, businesses will fail to succeed with their content marketing efforts within the coming year.

About Norman Anthony Balberan

I am a Bachelor of Science in Pharmacy graduate turned full-time web developer and designer. Although my professional background is in pharmacy and tech, I have a passion for writing and am excited to share my insights and thoughts through my blog. I write about various topics that I am knowledgeable and passionate about, and I hope to engage and connect with my readers through my writing.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.