When it comes to online marketing, there are a lot of acronyms and buzzwords that can make your head spin. If you’re not familiar with SEO (search engine optimization), then an Agency SEO is probably something you don’t know much about either. So what is an SEO agency, and what does it do?
An SEO agency is a business that specializes in improving a website’s visibility and ranking in search engine results pages (SERPs).
Through optimizations to the website itself and its content and developing off-page SEO tactics, an SEO agency can help a business achieve higher web traffic levels and increased leads and sales from people searching for products or services on the internet.
If you’re looking for better online visibility for your business, an SEO agency can help.
What is an Agency SEO?
An Agency SEO is a company that specializes in helping websites rank higher in search engine results pages (SERPs). Ranking higher in SERPs can result in more website traffic and, ultimately, more customers.
SEO agencies typically offer various services, including keyword research, on-page optimization, link building, and more. They can also help businesses develop a long-term SEO strategy to help them achieve their desired ranking results.
The Benefits of Hiring an Agency SEO
If you’re looking to build a sustainable, long-term business, you hire an Agency SEO. Why? Because search engine optimization is the critical ingredient in achieving this goal. It can increase your organic traffic by nearly 500% when done right.
More importantly, though, an SEO campaign will establish your company as an authority on Google and other search engines within weeks instead of months or years, which means less competition for potential customers!
Last but not least – having someone else take care of all things “search engine” related frees up plenty of time for more essential tasks like brainstorming new product ideas or coming up with marketing campaigns.
Better visibility
Small businesses often struggle to be found online, and hiring an SEO agency can help with improved visibility. With the right approach, an SEO agency can help your website rank higher in search engine results pages (SERPs), driving more traffic to your site. This increased visibility can result in more leads and sales for your business.
Better traffic
A good SEO agency can get you better traffic because they have the experience and expertise to improve your website’s search engine ranking. This means that your website will show up higher in the search engine results pages (SERPs), which means more people will see it and be likely to click through.
SEO is one of the most efficient and cost-effective ways to drive traffic to your website, so if you’re not already taking advantage of it, you should consider hiring an SEO agency. Not only will they help improve your website’s ranking, but they’ll also help you develop a strategy that will continue to increase your traffic over time.
More leads
An SEO agency will help your company generate more leads by optimizing the website for search engines. This includes keywords, content, and meta-data necessary to rank higher in Google or other major search engines.
A good SEO firm can also increase traffic from social media sites like Facebook, Twitter, and blogs. Organic and paid-for advertising on blogs effectively get new customers because it’s highly targeted and cost-effective.
More conversions
There are many benefits of hiring an SEO agency. One of the most important is that it can help to increase website conversions. When customers can find your website through organic search results, they are more likely to trust your company and convert into paying customers.
SEO agencies have the experience and knowledge necessary to help your website rank higher in search engine results pages (SERPs), increase traffic, and improve brand visibility. They also use various techniques, such as keyword research, link building, and content marketing, to enhance your website’s ranking and generate leads.
If you want to see a significant increase in website conversions, hiring an SEO agency is one of the best things you can do for your business.
Better ROI
There are several benefits to hiring an SEO agency. An SEO agency can help you achieve a better ROI on your marketing dollars. By improving your website’s search engine ranking, you’ll get more qualified visitors coming to your site – and that means more leads and sales.
An SEO agency can also help you improve your website’s usability, traffic – and ultimately, your bottom line. They have the experience and expertise to help you get the most out of your website, with techniques that include on-page optimization, link building, keyword research, and more.
So if you’re looking for increased website traffic and better ROI, consider hiring an SEO agency today.
What Does an Agency SEO Do?
Web design puts content online to attract traffic through search engines and social media. But once your site is up, you need someone to manage it to make sure it continues to generate traffic and meet business objectives.
This is where an Agency SEO comes in. They provide a range of services, including site design, development and technical SEO, organic search engine optimization (SEO), link building, and content creation. But what does an SEO agency do? Let’s break this down:
Communication with you
The first step for any successful website is communication between the client and agency, so both parties understand the purpose of the site and the desired audience.
Information architecture will be created to define how your website is structured, identify critical audiences, and develop a straightforward user journey that reflects your business objectives and brand. This will help identify opportunities to grow the site, build links, and communicate with potential customers.
Audit your site
Any website has the potential to be improved, whether that’s with layout or content. An Agency SEO will identify any issues that can reduce visibility in search engines – for example, duplicate content, HTML validation errors, inefficient page speed, broken links – often by carrying out an audit of your current site.
Once they have identified opportunities, they will work on a plan to implement improvements over time, based on resources available and the budget allocated.
This may include questions you need to answer, such as:
- Is there an opportunity to improve existing content?
- Should new pages be created?
- How can I make sure my site meets accessibility standards?
- Does it contain all the necessary metadata, including titles and descriptions?
Outline objectives
Once the website has been designed, developed, and launched, an Agency SEO will look at how it performs in search engines, analyzing data to determine what changes need to be made to improve organic traffic.
They will also work with your team on a content marketing plan that outlines specific goals such as increased visibility and shareability of online assets like case studies, videos, or social media posts, ultimately helping drive traffic to your site.
This can then be measured against key performance indicators (KPIs) that track success, such as page views per visit, time spent on your site, and conversions such as sign-ups or sales.
Carry out keyword research
Keywords are used as the basis for all online marketing, and they’re an essential part of organic SEO. Keywords describe what your page is about, and you need to find keywords that people use to search for related information.
An Agency SEO will work with you to brainstorm keyword ideas before analyzing existing traffic, competition, and search volume – helping you determine which terms you should prioritize for SEO efforts.
Analyze any penalties affecting your site
If you’ve ever received a message from Google such as ‘This site may be hacked’ or ‘Your site may be penalized in Google’s search results, there could be something wrong with how your website is built or managed. An agency will look into this by checking back, on-page content, and working with you to fix any issues.
Analyze your current link profile
Links are still an influential ranking factor in Google’s algorithm, which is why they often need to be built in conjunction with other strategies such as content marketing or outreach.
An agency will gather data on the existing links pointing to your site and their quality before working on a plan for acquiring new links that can help improve visibility in search results.
This could be asking clients for testimonials, reviewing opportunities for link reclamation – old links that no longer work or directing readers to old pages – or writing guest posts for industry publications.
Optimize existing content
The way people use the internet has changed dramatically over the last few years, affecting how we build websites.
An agency will keep up with these trends and recommend changes such as making specific landing pages – microsites within your site, like a ‘product page’ particular to that product or service offering – or adding new sections that have been proven to work well for other businesses in your industry.
Optimize site structure
The search engines pay close attention to how you’ve categorized your website and its pages, so they can reward sites that are organized and easy to navigate by ranking them higher than those which aren’t.
While every business has a different structure, best practice is fairly consistent across most industries, from e-commerce stores to blogs – this means there is a lot of data available for you to follow.
Key factors to focus on include how many pages your site has, internal linking between related content and other authoritative sites.
Do other technical SEO
As well as optimizing existing content, an agency will also look at improving different areas of your website, including its speed, mobile responsiveness – the way it looks on a mobile device – and security certificates.
They’ll take care of any updates needed for Google’s Structured Data Markup Language (schema) to ensure that the information you want users to see appears in search results.
Create new content
It can be difficult for businesses to find time to produce new blog posts or upload videos, but it’s essential because Google rewards good quality original content. It also helps make your website more engaging and provides a better experience for users.
An agency will regularly create fresh content and share it across social media channels and promote it through SEO techniques such as link building – developing relationships with other websites that might be interested in sharing or linking to your content.
Build links
Links are still one of the most critical factors in search rankings so that an agency will obtain new backlinks from high-quality, relevant websites – this is known as link building.
They’ll carefully consider all aspects of SEO for each site they approach before creating an outreach plan, including drafting emails, identifying potential sites, and following up with personalized outreach messages. Link building takes time, but it can have a significant long-term effect on your search rankings.
Outreach
Outreach is a technique that can help you build links from more established websites – the outreach process involves reaching out to someone with an existing connection to your business rather than trying to forge a new one that will take time and resources away from others potentially more beneficial SEO strategies.
This isn’t a quick fix, but it does have a high success rate for businesses that need a steady flow of backlinks over several months or longer.
Monitor brand mentions
Social media has changed customer acquisition and interaction online, so effective social media management is now essential for any business looking to succeed. An agency will use advanced monitoring tools to find and engage with customers talking about your brands online and manage your social media profiles.
This means less time inputting posts by hand and more time analyzing the data to identify trends and opportunities, which can help you improve customer retention, sales, and brand awareness overall.
Monitor results
Since we’re living in a digital world, it’s now possible to track almost everything that happens online and offline, so using analytic tools such as Google Analytics is another way an agency will help you keep up with changes in search engine behavior.
This data can also be used alongside many other sources of information, such as click-through rates from email campaigns, to measure the success of different SEO strategies.
Report on results
Finally, at the end of any campaign, an Agency SEO will put together a detailed report showing the results of their work on your website. They’ll cover all areas of SEO, including rankings for different keywords, traffic levels, and how much it costs to run each campaign.
You or your team can then use this information to make decisions about future plans with the help of your dedicated account manager.
Should You Hire an Agency SEO?
Yes, you should hire an agency. Here are the top five reasons why:
- They will optimize your website for search engines and bring more traffic to your site.
- They know how to work with different types of internet browsers and devices so that their clients can find success no matter what device they’re using (smartphone, tablet, PC).
- An experienced SEO company has the right team members. They specialize in link building or social media marketing tactics – which means higher quality results for you as a client!
- A good agency will give you ongoing updates about your rankings on Google through their monthly “Google Webmaster Tools Seminar” sessions, where they’ll also provide tips on how to optimize your website even more.
- You’ll have consistent support from an SEO company on promoting your business online, which will make it easier for you to do your job. Plus, they can guide you through the increasingly complex social media world.
The services that they offer include:
- Keyword research.
- Analysis of current link profiles.
- Optimization of existing content and site structure.
- Helping with outreach or monitoring brand mentions.
While there are many other areas that an SEO agency may focus on – these are some great reasons why you should consider hiring one!
How to Find the Best Agency SEO?
There are a lot of factors to consider when looking for an SEO agency. The first step is figuring out what you want from the service because not all services offer the same thing. For example, some agencies will do keyword research and link building, while others specialize in content marketing or social media optimization.
It’s important to know exactly what you need before starting your search so that you can find an agency that offers all of those things specifically as well as other services relevant to your business needs.
An excellent way to start this process would be by creating a list of questions about how your company operates and what its goals are – this should help narrow down the type of agency needed quickly!
Questions to Ask an Agency SEO Before Signing a Contract
Once you have your list, start contacting agencies that seem like a good fit. Once they’ve received your request, there are several essential things to ask them to help you figure out whether they’re the right fit.
Here are some of those questions:
- What do you specialize in?
- Who will be working on my account?
- How many clients will I have access to during the day-to-day of the project?
- How often will we meet?
- Can I speak with references from past clients?
If you don’t feel comfortable asking these questions over the phone, ask them via email instead. You can also consider checking out their social media profiles or website – any information readily available about an agency is vital for giving you a better idea about how they work.
It may even save you time by allowing you to weed out agencies that aren’t what you’re looking for.
In addition to these kinds of questions, you should also ask what the agency does with their data and how they keep your information secure. If they can’t answer those questions or give you a straight answer about something else that concerns you, then they probably aren’t the best agency for your business.
Remember – lack of clarity or transparency is usually a bad sign!