Product Development for Your Website

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product development
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Entice Your Visitors with Something New and Exciting

Keeping your website’s design fresh and innovative is essential to drawing visitors to your site day after day. If you are trying to make a living off of your informational websites or commercial internet sites, you need to think about what your site’s design is saying about your company.

Using basic templates offered by your hosting company may be convenient, but it is not going to help draw attention if you do not add your personal touches.

Product Development for Websites

Product development is something that most people assume is only for websites or companies that sell something. The truth is that all sites are trying to sell something. Some are trying to sell merchandise or services, while others are trying to sell information.

If you have an informational website, then the products that you develop will focus on information and tools that your visitors are going to want and need. If you have a commercial internet site, then your products are going to focus on what you want to sell, as well as on free items that will attract more people to your site.

Information Website Product Development

The foundation of an information site is “information.” To be successful, your site needs to develop new information pages and applications continuously. This will keep your site relevant and current. If you are looking for ways to keep your clients coming back to your site week after week, then you need to offer them more than just text products.

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Expanding what “products,” your website offers to include interesting or useful tools and applications is a great option. Many of these widgets can be found online and uploaded to your site free of charge. Widgets are just web-based gadgets that do something.

For example, you can add a day planner widget to your site, a calendar application or a timer widget to your website. Site visitors can use these widgets through your website, or they can download it from your site.

The point here is to offer your guests the things that they are most likely to be interested in. This means that if you host an investment information website that you offer your visitors investment related widgets like stock tickers and financial planners.

Commercial Website Product Development

If you have a commercial site, then your primary commodities are going to be what you typically sell. For example, if you are a bookstore then your products will be books.

However, while your inventory may be somewhat set you always need to be on the lookout for the next big seller in your industry. This may mean that you actively look for emerging authors to promote on your site or that you look for products that your customers will be interested in.

In addition to product selection commercial website product development also needs to focus on information and useful web applications that customers will be interested in or that they will need in order to place an order on your site.

For example, if you sell automotive supplies you can publish information pages about common problems and their solutions. These landing pages can then link to product pages. The key here is to provide your customers with everything that they need to make an informed purchase decision.

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