Web Design Strategy and Planning Guide

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web design strategy and planning
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This is my simple design strategy to create a website with high usability.

Initial planning of the design and its function is the first key, and that will determine if it can be used. Think about these steps and don’t rush to get the project done.

Figure Out Who will See the Site

Will it be just you or your family and friends, business associates or casual web surfers? That will give you parameters for the acceptable styles of colors, music, navigation, and functionality.

How Big is your Site?

Think about how big will your site needs to be. Do you need only a main page or do you need secondary pages, a database or forms? Will you have web ads running on your site? Think about the costs from these details.

Remember that Code Controls your Website

If you can code then, all is fine and dandy but if not consider a turnkey template to paste pictures and text into, or learn the code needed.

Knowing code gives you the flexibility to create your designs and be outside the herd. You can develop that code to create the design. You can write that code using:

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Or maybe use a free software program like WordPresshttps://wordpress.org/ or use a downloaded prebuilt website template or a commercial business software program like Adobe Dreamweaver. http://www.adobe.com/products/dreamweaver/.

It is up to you, as you determine the effort you want to put into your project.

Make a Good Feel and Impression for Visitors

The feel and impression of your site influence a visitor in seconds.

  • How you want the site to look and “feel” to a visitor?
  • Is your site inviting the right visitors by being tailored to their mindsets?
  • Does your design for navigation hinder a visitor or help them?
  • Do you want to use crazy graphics, unusual type fonts and loud colors?

If you are a skateboarding site, that might be okay. But if you are a business site, a more muted color pallet and standard buttons for navigation would be better since your site needs to be tailored to the conformity and styling of the industry you want to do business with.

Make your Visitors Stay Longer

Think about offering the visitor something for spending time on your site. It could be a free screensaver, a small Flash game, some wallpaper, or a tutorial, but make it an appropriate item for the type of the site classification.

Create Different Versions of your Home Page

Once you have the original home page built, save it and then make at least two more slightly different versions of your home page.

As you switch between the styling changes, you will begin to see how little changes can affect the tone and create a shift in style. This may be as simple as a small tone change in the color pallet used, or a different font type or size but you will see the difference and see what draws the visitor’s eye focus and then work from that point.

Let People Review your Site

Have some people review the site and be honest with you. Then consider what they say and add it into your perceptions.

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About Norman Anthony Balberan

I am a Bachelor of Science in Pharmacy graduate turned full-time web developer and designer. Although my professional background is in pharmacy and tech, I have a passion for writing and am excited to share my insights and thoughts through my blog. I write about various topics that I am knowledgeable and passionate about, and I hope to engage and connect with my readers through my writing.

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